PARTNERSHIP WITH BEN AND JERRY (THE PEOPLE)

Ben Cohen and Jerry Greenfield, the co-founders of Ben & Jerry’s, teamed up with MoveOn to launch a creative campaign to support seven progressive candidates running for Congress.
With the help of MoveOn members, seven custom ice cream flavors were created to capture the essence of what each candidate stands for, including health care as a human right, protections for clean air and water, and getting big money out of politics.
 
The project drove joyful and energetic support and attention to the chosen candidates, including through substantial media coverage.