MoveOn created the largest relational volunteer mobilization program of the midterms that harnessed the power of relationships, behavioral psychology, and culture to engage surge voters – who are sometimes called low-propensity voters – to turn out to vote for Democrats.
MoveOn built and regularly surveyed a one-of-a-kind, diverse panel of surge voters in battleground states to identify the messages that were most likely to resonate with them on an individual level to increase turnout and their support for Democrats.
We used the findings from this panel to inform our dozen digital ad buys and create statistical models of voters to microtarget ads and maximize their impact in battleground states of Arizona, Georgia, Nevada, North Carolina, Pennsylvania, and Wisconsin.
We helped 80,000 MoveOn members triple their vote, resulting in 240,000 surge voters who might not have voted otherwise to turn out to vote in key battleground states.
This cycle, MoveOn engaged surge voters using art, culture, celebrities, and micro-influencers as an entrypoint to voting and vote tripling.
Voters just defied history and stopped a MAGA wave at the polls. But there is more work to do to end the filibuster, codify abortion rights into law, and defend our freedoms, our families, and our futures. We can accomplish all this and more, but only if we work together.