Together, we mobilized a massive grassroots force of people who volunteered, contributed to candidates, and organized others to turn out to vote.
In one of the most innovative and expansive relational turnout programs of the 2020 cycle, MoveOn built an invisible army of volunteers who took to the virtual streets to mobilize their personal contacts who live in battleground states to vote.
A MoveOn endorsement includes donations, social media amplification, bundling, press outreach, and targeted GOTV texts and shift recruitment.
Our endorsements were broken down into incumbent protections, progressive champs, and exciting challengers. We also got involved in a few very high-profile primary races, like Marie Newman in IL-03 and Ed Markey’s Senate race in Massachusetts.
Amidst a surge of grassroots donations from members, we launched an innovative $3.5M+ Senate ad campaign during the final four weeks of voting. This investment was in TV, radio, digital, and streaming ads in the key Senate battlegrounds. The program was covered in Politico, The New York Times, The Washington Post, and The Atlanta Journal-Constitution. Each ad was proven effective to persuade and turn out key constituencies, including young voters, voters of color, and women. Ultimately, thanks in large part due to the surge in Black and Latinx voters that our efforts helped drive, we flipped Arizona, and both Senate races in Georgia are headed to a runoff.