Our climate ad scored in the 99th percentile of all the ads the analytics firm Swayable tested this cycle for mobilizing voters under 35. Out of the nearly 600 videos they tested, ours was in the top 1% for mobilizing young voters! We served 49 million video ad impressions of these high-impact videos, targeted to POC voters under 35 in 17 battleground states.
More than 1.6 million viewers have gathered together to watch our livestreams and rally with us to get out the vote and uplift progressive candidates. Featured speakers included Senator Kamala Harris, Senator Elizabeth Warren, Representatives Ayanna Pressley and Pramila Jayapal, Mark Ruffalo, and the cast of “Hamilton.” Our “Politics and Flows” weekly livestream was another opportunity to hear directly from progressive champions, including Representatives Ilhan Omar and Sharice Davids, Stacey Abrams, Jaime Harrison, Jamaal Bowman, Cori Bush, and others.
Our innovations on the Twitch platform this election— livestreaming film screenings about voter suppression and having conversations about voting over video games—have garnered a slate of press in The New York Times, The Washington Post, the MIT Technology Review, Politico, CNN’s “MarketWatch,” Kotaku, Yahoo, and the “TODAY” show. MoveOn’s leading-edge tactics on Twitch set the stage for others to follow suit, including helping kick off one of the biggest GOTV rallies of the season, with over 400K livestream viewers.