HOW WE'LL WIN

Along with the joy and excitement of this election cycle, we’ll use a strong strategy to help us win in November. We have a plan to reach key voters across the country, helping us secure the votes we need to elect Harris and Walz, and democrats down the ballot.

Targeting Key “Surge” Voters

In recent elections, the margin of victory in several swing states came down to just thousands of votes. We must make sure that our identified “surge voters” turn out to vote. These are the voters who powered the surge of Democratic votes in elections since 2016, but are still on the fence about whether they will make the same effort this year.

Surge voters need additional encouragement to turn out, but when they do vote, they historically vote for Democrats. Through our voter contact program, we’re focused on reaching this critical universe of voters across multiple channels.

Direct Voter Contact

Leveraging the power of millions of MoveOn members, we’re engaging directly with surge voters through personal connections and community-based initiatives. MoveOn’s vote mobilizers are key to leading these efforts. By hosting rolling house parties, they bring together tens of thousands of volunteers who connect directly to surge voters through postcards, phone calls, and face-to-face conversations.

Digital Content and Rapid Response Campaigning

MoveOn is driving messages that have been tested and proven effective to our core strategic targets to increase our impact. We’re leveraging member testimonials, macro and micro-influencers, social and digital media, as well as more traditional media to create a surround-sound impact in the communities our surge voters live in.

MoveOn pioneered digital-first, rapid-response campaigning, and we continue to be leaders in rapid response today. Through digital-first contacts, we leverage moments of heightened public interest on issues of the day and leap into action to organize the masses into collective action for impact. Our rapid-response campaigning serves as a volunteer recruitment tool and an educational tool, and it acts as another layer of persuasion and turnout to those within the MoveOn universe.

Vote Tripling

In the weeks leading up to the election, we’ll focus on vote tripling—a practice of urging voters to reach out to three or more of their friends and family members to remind them to vote, help them make a plan, and ensure they turn out. We’ll reach voters and their friends via text, online, by phone, and in person.

Vote tripling is up to five times more effective than traditional methods because it’s based on existing, trusted relationships—and MoveOn has honed our vote tripling program over multiple previous election cycles. In the 2022 midterm elections alone, MoveOn’s vote tripling program turned out an estimated 48,000 to 50,000 voters in battleground districts and states—that’s tens of thousands of voters who otherwise might have stayed home!

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Economic Justice

Economic justice is a pivotal issue that touches every single voter. Rent, food, child care, tuition, and home ownership are more out of reach for everyday Americans as profitable corporations raise prices to benefit their pocketbooks and the bottom lines of their shareholders. Democrats in Congress spent months protecting domestic programs like Social Security, Medicare, and Medicaid during the government funding fight, while Republicans spent their time trying to defund these programs.

 

Trump himself created tax cuts for the wealthiest Americans at the expense of the middle class in 2017. If we elect Vice President Harris to the Oval Office, hold the Senate, and take back the House in November, Democrats can finally pass critical legislation to tax the ultra-wealthy, hold corporations accountable to pay what they owe—just like the rest of us—and continue to invest in our society. 

LGBTQ+ Rights

It’s 2024, and more than 500 anti-gay and anti-trans bills have been introduced just this year. That’s the most bills we’ve seen on record historically (a further uptick from last year’s historic year).

 

Republicans are going to continue to try to strip our freedoms and bodily autonomy away—from banning abortion, contraception, IVF, and same-sex marriage to trans health care. Trump’s discrimination against LGBTQ+ people while in office is well documented, from creating regulations to discriminate against LGBTQ+ people to stripping back current protections. The Biden-Harris administration has worked to strengthen protections, including Title IX to prevent anti-LGBTQ+ discrimination.

Gun Violence

In 2023, there were 43,000 deaths caused by guns, and 656 people were killed in mass shootings. The majority of Americans support stronger gun laws—laws that are proven to reduce deaths. But as long as the NRA controls the Republican Party’s priorities, it’s near impossible to pass lifesaving legislation. We must defeat Republicans at the ballot box in November. 

 

The Biden-Harris administration took decisive action to curb gun violence, passing the Safer Communities Act that closes the gun show background check loophole. By electing Kamala Harris and reelecting Democratic majorities in both the House and Senate, we could go even further toward passing comprehensive gun safety laws to protect lives.

Democracy

Democracy is on the ballot, and we must show up en masse to protect it by electing Democrats up and down the ticket. Democrats are making progress to protect and expand our freedom to vote and get Big Money out of politics. Republicans are plotting to undermine safe and secure elections. Republicans want to protect billionaires and corporate interests and advance their far-right agenda for the few and are willing to take away our rights in the process.

Health Care

For years, rising health care costs have been on the top of people’s minds, and they have been a core part of the public’s economic concerns. People want lower costs and better care, no matter where they live or what they look like.

 

President Biden and Vice President Harris worked to lower prescription drug prices and capped the price of insulin, while Donald Trump would give up Medicare’s power to negotiate lower prices with big drug companies. Donald Trump isn’t representing working families; he’s catering to big corporations and their ultra-wealthy shareholders.

 

Donald Trump and MAGA Republicans have repeatedly tried to repeal the Affordable Care Act (aka “Obamacare” or “the ACA”), which would rip away health insurance for millions of Americans. President Biden was a chief architect of the ACA that President Obama signed into law on March 23, 2010, which has since become woven into the fabric of our nation. Thanks to the Biden-Harris administration’s efforts to lower the cost of health care, a record-breaking 21.3 million Americans signed up for coverage through the marketplaces in 2024.

Climate

Keeping Vice President Kamala Harris in the White House and Donald Trump out of it is one of the biggest climate decisions we can make. Everyone deserves access to clean air and water, and Harris has fought for the communities most impacted by pollution throughout her career. As a district attorney in San Francisco, she established one of the first environmental justice units in the nation, while as California’s attorney general, she defended critical laws protecting clean air and clean water while holding polluters accountable, including for the Santa Barbara oil spill.

 

Trump’s climate change denialism lined the pockets of Big Oil and his billionaire donors through tax breaks while millions of Americans were displaced by climate change-driven extreme weather events like wildfires, flooding, and hurricanes. Our votes and our power were instrumental in ensuring that under President Biden and Vice President Kamala Harris’s leadership, more than $53 billion has already been allocated to advance environmental justice, deliver cleaner air, and tackle climate pollution.

Abortion

Trump packed the Supreme Court with right-wing justices and is now bragging about his role in overturning Roe v. Wade, which has led to abortion being banned in 14 states and restricted in even more. We are fighting for reproductive freedoms for all people to receive the reproductive health care they need, including access to abortion. Every person should have the right to decide if, how, and when they become a parent. MAGA Republicans promise that if they take over Congress and Trump wins the presidency, they will immediately pass a national abortion ban. Democrats have proven that they will fight to protect and expand reproductive rights and freedoms.

SCOTUS REFORM

After watching politically motivated rulings come down year after year from the corrupt justices on the MAGA majority Supreme Court, faith in the court is at an all time low.

 

With the possibility of a number of SCOTUS vacancies in the coming years, we can’t risk having a Republican majority in either the House or Senate who would rubber stamp another partisan appointment to the nation’s highest court. We can restore checks and balances and bring balance to the court by voting out MAGA Republicans in November and gaining control of the House and Senate!